“Ben combines outstanding people skills with a depth of knowledge and experience to communicate in a uniquely inspiring way.”
Ben Reed makes people believe in your brand. As one of the original leading lights in the generation that defined UK bar culture, he now sits at the forefront of the global cocktail community and is recognised internationally as a spirits expert and passionate spokesperson for cocktails.
From running the groundbreaking Met Bar in the mid 90’s to setting up London’s first cocktail consultancy in 2000; his 14 books have sold over a million copies in twenty five countries and he makes regular TV appearances including presenting a thirteen episode series for the BBC. His weekly column featured in the Times Magazine for two years and he has written for the Guardian, Vogue and GQ.
As a Global Cocktail Ambassador, Ben utilises over 20 years of industry leading experience and an unrivalled international network to endorse, develop, innovate and launch brands as well as provide commercial, sales and marketing consultancy to large companies, prestigious bar operators and new entrants to the industry.
Case Study: Absolut
– Delivered 25 ‘akademis’ over 2 years in Åhus, Sweden
– Hosted 600 industry leaders from around the world
– Series of pioneering talks, workshops, tastings and tours
> Increased Absolut brand relevance amongst key opinion formers
> Step changed positive brand perception amongst 98% of attendees
> Delivered new listings and range increases across global markets
“Ben Reed has inspired the new generation of leading bartenders globally for the Absolut brand.”
Case Study: Appleton Rum
– Created innovative ‘Rum Road Show’ for the UK market
– Developed the Appleton Rum Bartenders Competition
– Delivered photo shoots, media, signature cocktails and brand consultancy
> Positioned Appleton as the most credible and innovative rum brand in the UK
> Cocktail competition rated no. 1 ‘most respected’ amongst bartenders
> Brand becomes the most stocked rum brand in UK Tiki bars
“Ben Reed pioneered an entirely new approach to engaging customers and consumers that delivered exceptional results.”