“No one else can inspire knowledge and understanding in the world of cocktails like he can. If you’re looking for liquid inspiration, he’s your man.”

Tom Conran: Restaurateur (the Cow, Tom’s Delhi, Lucky 7, Crazy Homies)

Ben Reed has trained over 15000 bartenders in 20 countries. As one of the original pioneers who revolutionised the UK drinks scene, Ben has the combination of depth of experience and outstanding people skills enabling him to communicate knowledge in a uniquely inspiring way. His professional bartender training programmes and bespoke courses are acknowledged globally as being leaders in the field that have set the benchmark for the industry standard across all sectors of the bar world.

Case Study: Havana Club Greece

– 10 Cities and 16 tailored training events across Greece
– 450+ top bartenders equipped with new skills
– Unique 4 module room rotation system

> Inspirational delivery to ignite the passion
> Interactive presentation to deepen the emotional connection
> 4 step ‘Rum Perfection’ programme to build base knowledge

“The most inspiring day of learning anywhere on earth,”

Marketing Director – Pernod Ricard

Case Study: Barworks

– Designed 3 tiered cocktail and spirits training programme
– Included masterclasses, tutored tastings, written assessments and inter-bar competition
– Built in-house training capability

> Revitalized a cocktail culture within a 14 bar portfolio
> All staff trained to a high level of competency
> Increased contribution of cocktail sales from 3 to 11%

“Ben has single handedly reinvigorated my staff’s passion for cocktails and given them the confidence not just to make them, but to sell them. He has also been a massive source of inspiration for me personally.”

Alex Wolpert, Head of Operations – Barworks Ltd

Case Study: Intercontinental Hong Kong

– Created new cocktail offering across all 4 bars (incl. Alain Ducasse’s Spoon and Nobu)
– Designed 9 bespoke and uniquely tailored signature cocktails
– Trained all staff in global techniques, new trends and service levels
> Cocktail GP +6%; sales increase +7%
> Speed of beverage service increased
> Significant gains in consumer perception, purchase of signature cocktails and staff knowledge

“Ben Reed has transformed our cocktail offering introducing a new level of sophistication, perfection and service across each of our bars within our 5 star hotel.”

Kenny Chan, Assistant F&B Manager – Intercontinental Hong Kong